Steps to Successful Self-Publishing

Are you thinking about self-publishing your book? Would you like someone to walk you through it, step-by-step, and show you the way?

Self-publishing your own book can be a wonderful adventure. There are many steps along the path to self-publishing. Your venture into self-publishing and all that it involves will be unique and individual to the type of book you are writing and how you plan to market and promote it.

Steps to Successful Self-Publishing is a guide into the world of self-publishing, offering the basics to get you started. Included are hundreds of current contacts to help you market your book as well as proven Internet strategies for selling your book online. Inside these pages you'll learn how to:

• Apply for a publisher name and set up your publishing business as a sole proprietorship;
• Obtain an ISBN Log and credential your book;
• Create a workable budget and a financial plan;
• Determine your selling strategies and personal promotion plans;
• Create a descriptive selling handle;
• Professionally layout and typeset your book;
• Write a powerful back cover blurb;
• Write an effective press release to gather media attention;
• Get your book into bookstores and libraries;
• Interest a distributor in representing your book;
• Launch your book locally and to the world;
• Obtain book reviews and other free publicity; and
• Sell subsidiary rights, including book clubs and foreign translations.

If you have an entrepreneurial spirit, like to be in control of and in charge of everything, and are a do-it-yourselfer, publishing your own book may be the right path for you. While it is a lot of hard work and there are many pitfalls, the rewards are plentiful. The best one is that you are now a published author. If you decide the self-publishing path is right for you, go for it. Get your book into print.

Want to browse through the book before you buy to see if it's right for you? Look through the table of contents to see what's inside Steps to Successful Self-Publishing.

Introduction

• To Be or Not to Be... Published

One. Beginning at the Beginning

• Choosing Your Publisher Name
• Being a Self-Publisher
• Taxes
• ISBN
• Library of Congress Catalog Card Number
• Advance Book Information
• Copyrighting Your Book
• Print Run, Pricing, and Profit
• Beginning Your Budget
• Self-Publishing on a Shoestring

Two. Mapping Your Markets

• Your Book Vision
• Defining Your Book's Market
• Selling Strategies
• Creating a Marketing Plan

Three. Before and Between the Covers

• Terrific Titles
• Creating Your Cover
• Selling Handle
• Proofing and Editing
• Interior Layout and Typesetting
• Binding
• Putting Your Book Together
• Back Cover Blurb
• Bar Code

Four. Printing and Promotional Materials

• Offset Printing
• Print-on-Demand (POD)
• Promotional Materials
• Press Release

Five. Bookstores and Beyond

• Bookstores
• Libraries
• Distributors and Wholesalers
• Online Bookstores
• Orders and Returns

Six. Publicity and Promotion

• Launching Your Book
• Media Blitz
• Book Reviews
• Direct Mail
• Book Clubs
• Catalogs and Newsletters
• Contests and Awards
• Foreign Sales
• Trade Shows
• Book Fairs
• Internet Promotions
• Building Buzz
• Workshops and Lectures
• Articles and Excerpts

Recommended Reading List

• Books on Self-Publishing, Marketing, and Promotion

Index

Riverstone Publishing, 98 pages.
ISBN: 978-1-883717-59-9.
Available at Amazon for $12.95.