Book Promotion

The most important thing in
selling your book, whether it's commercially published and especially if it's self-published, is Promotion. You've got to promote your book; you have to let people know about your book and entice them to buy it by sharing blurbs
to show potential readers (book buyers) what your book is about, what's inside, and why your book will interest them.

Your book isn't going to sell itself. That's something you have to do. The very first thing to do, even before you finish writing your book,
is create an online presence with a blog and/or a website about your book. This doesn't have to cost you a ton of money; you can do it for free and the exposure is priceless. Two good sites for blogging are WordPress and Blogger.

Blogs are a powerful promotion tool and can also be a lot of fun because they're interactive. If you blog on a regular basis--at least once a week with fresh content, posting relevant subject matter and perhaps sharing brief excerpts--your blog will get good rankings and search engines will send people who are looking for the information
in your book to your blog.

After you've set up your blog, showcase your book on the sidebar and provide links where people can buy your book. Start a blog. Your book will thank you. Your publisher will thank you. Your bank account (think royalties) will thank you. Most important, your readers will thank you.